Our clients love creative solutions and understand that with practice, their teams can employ design thinking in their organization every day.
At DesignThinkers Canada, we know
practice makes creatives
We dig deep to help alter behavioural patterns of thinking to stimulate creativity in your day to day. Whether in work, life, or home, fixed minds are inflexible and closed to new ideas — design thinking is a process that bends those patterns and forms new pathways, increasing the opportunity for innovation and helping you navigate solutions creatively and effectively.
Our DesignThinking Clients
Co-Create Innovation
For organizations that require their teams to come up with creative solutions to a variety of problems, we offer the opportunity to coach your team to become more curious, co-create new routines, and optimize thinking so ideas flow freely and innovation is constant.
Perfection Reduction
There are many who struggle with output for fear of producing something imperfect. Design thinking can inspire a willingness to try, reduce the stress of creativity, and create a judgement-free mindset that opens the door to new ideas.
Learn By Doing
We facilitate a learn by doing approach with your team. Forming new routines, we can guide groups to being both more service-oriented and more human-centred. Through our bootcamps and courses, we work with you to help you train your team, form new routines or optimize functional ones, and design bold new services and strategies for your organization.
design thinking in action
CASE STUDY 01
Design Thinking for the Long Term with Coca Cola Canada
The challenge for DesignThinkers Group was to help develop a long-term strategy for how Coca Cola could connect to teenagers in a more meaningful way. This was not simply about coming up with a new creative campaign: it was laying the foundation for a unifying Connection Concept across all of Coca Cola’s agencies to drive a longer-term, ongoing initiative with a target consumer segment.
CASE STUDY 02
Breaking Brain Freeze with the Agropur Dairy Cooperative
The innovation challenge for the internal Agropur team was how to engage older millennials to turn a frozen novelty food product into either an indulgence or a nutritious snack for a target consumer segment. The team was curious about the design thinking method and wanted to experience it in a learn-by-doing environment to innovate their approaches and products.
