CASE STUDY 03
Rebuilding Internal Processes with Coca Cola International
client
Coca Cola International
sector
human resources
challenge
bring back the human touch to onboarding and employee transfers
service
process co-creation
challenge
How can Coca Cola International reintroduce the human touch in their Human Resources branch?
Coca Cola International recognized that the way they onboarded new hires and transferred employees between regions globally needed to be addressed. As more and more core HR processes were folded into IT technology, the human touch was being lost. And competitively speaking, the company was not where it wanted to be with respect to its peer global consumer brands in hiring and onboarding.
approach
Change Mindsets about Existing Assets
DesignThinkers Group designed a multi-phased project to help the company dramatically improve its hiring and onboarding processes. It put employees and managers at the center of the process and used IT as a means to an end, not the end in itself. After a research phase, we facilitated a three-day co-creation workshop with 40 participants from 10 different countries, representing newly hired employees, managers, HR and IT.
outcome
Human-centered Internal Processes
Eight teams went through a design thinking process to develop new service concepts that improved the personal connection in the hiring and onboarding experience. These new HR services were prototyped and rolled out progressively across regions. Coca Cola International forged innovative new pathways in their existing processes to help bring people closer together in a multinational environment.
